email marketing

What is email marketing and why should you employ it in your business?

For several businessmen and traders, communication means a lot more than a channel between service providers and their customers. In fact, it is the core that connects to everything in a well-devised marketing plan. Among the various intermediaries available on the market today, one of the oldest that still stands firm is the Email Marketing.

How do you become an email marketing subscriber?

You become a subscriber in someone’s email Marketing campaign, when you register or subscribe to RSS Feed or you agree to receive newsletters, marketing promotions, offers, etc., on an e-commerce store or just about any other website out there. You may even want to subscribe to an online magazine for personal reasons. For example:

  • Newsletter
  • Offer Campaigns
  • News
  • New Deals & Discounts

Evolution of email marketing-

email marketing has progressed in comparison to the older times where it was applied in an unregular manner by many esteemed businesses. This was only characterized as a suggestive way of sending virtual advertisements directly to a subscriber’s personal email account. Hence, this method was since known as “Direct Mail,” which was sent randomly in massive quantities with contents even without relevance.

Such behavior of companies was highly scrutinized and it ended up being misinterpreted by the recipients as bootless. And so, email marketing gained a poor reputation for many years of practice in the market.

With the evolution and the growth of knowledge in this area, email marketing began to gain momentum by heading in a constructive direction.

Why should you invest time and money into email marketing?

With the popularity of social media platforms like Facebook, Instagram, Twitter, Tumblr, Google+ and Pinterest, email marketing has been sidelined a little but not in terms of productivity. It is important to emphasize that in this context one can easily compete for the other to assess the marketing strategy and make your brand more relevant.

More objective impact in comparisons to others

When you invest in marketing via social network or email, you’re also investing a great deal of time and money. So, using a tool that drives an objective reach and still manages to create an impact can make your strategy more beneficial.

Consider Facebook as an example:

This is the power of email marketing when compared to Facebook. Many companies use this platform to submit relevant posts, but that does not guarantee that each post will be read.

The reason being, Facebook directs each post according to the like and dislike pattern of users. Therefore, the ones that are most relevant to them tend to be displayed first. All of this occurs automatically, so you cannot predict exactly how many people will read your Facebook post.

Comparison to email marketing:

On the other hand, email marketing offers accuracy in data and control in cost per promotion. Each audience that you target is a potential receiver of your newsletter.

What can you include in email marketing?

Add videos, photos, gifs, links, interactive templates, creative design and graphics of your product or offer. Even include thousands of words or characters.

email marketing allows you to be both- creative and effective while producing the best content either in a long text format or short.

An email is a blank space with numerous possibilities to seek benefits from. It gives wings to your imagination to attract more audiences and place your brand on the center stage.

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