SMS Marketing- 5 Essential Tips to Engage Your Audience Effectively
As an entrepreneur, it is obvious that you would look for quick ways to reach your target audience. One of the most effective ways to influence your potential customers is via SMS marketing campaign.
Most of the times, an SMS marketing campaign is contained within the confines of a state or the whole nation. Only seldom you will see any company conducting an international mobile text-based campaign.
It is proven that more than 90% of the people access SMS within 3 minutes. In addition, the likelihood is also higher- 97% for SMS & 22% for e-mail marketing. So, what makes this channel impossible to reject? Experts say it is the assurance of optimal results and unparalleled success.
Nevertheless, this form of a marketing campaign may seem easy in theory but it is not all about sending text messages with service & product offering. To gain more customers and eventually, increase your sales, requires proper planning of SMS mobile marketing strategy.
To ensure a higher success rate and a bump in your sales, here are 4 essential tips to use in SMS marketing campaign effectively.
#1. Be transparent and objective.
Mobile phones are an inevitable part of our lives, and you can use it towards your advantage. Create messages that are straightforward. Overcome any minute detail that may restrict or prevent recipients from reading your text, this will increase your customer acquisition rate.
Furthermore, logical scenarios are also known to be effective, like your audience could have a busy lifestyle. So, keep these messages short and objective, which will not go unnoticed or ignored by maintaining this pattern to attract attention.
#2. Customize a marketing strategy for your target audience.
Creating a text-based marketing campaign to a random audience can harm your business. You need to understand who stands to gain the most from this. Part of the planning process of an SMS mobile marketing strategy involves specific details on figuring out- who is your consumer?
Never send out text alerts for more than one service, if they differ by a lot! This will confuse your potential customers and may even send a wrong message.
Bear in mind that an SMS marketing campaign has a higher ROI, therefore, time management is a crucial aspect. Another essential consideration to make is to be effective, so step into this business only after thorough market research.
An effective SMS mobile marketing strategy can potentially decrease your business expenses and also lower the risk of campaign failure.
#3. Stipulate deadlines.
Stipulating deadlines- as in the end of a mega discount offer, or 3-for-1 sale is a clever strategy that brings more meaning to the text sent.
In this way, you will be engaging and encouraging recipients to buy or contract your services, either by using promotions or through free gift offerings.
Your customers will find it easier to connect with you via SMS, which is a lot easier than waiting in long queues of telephonic customer service.
When you send quality SMS, it keeps your customers updated on everything you have to offer. This will also reduce the cancellation fee, contract or purchase a product, to name a few instances.
Creating links, engagements, and other attractions on a weekly basis may be hard at first but not impossible. To maintain this strong connection, customers would want to know that your business is always on the go and ready to offer best in the market via SMS or another form of marketing.
Food for thought:
About 8 trillion mobile text messages are sent daily around the globe. This number may turn in your favor and it can help you reach a better position in the market. So, unravel these hidden opportunities before your competition does.